Published in Media In Canada, May 24, 2017.
Last week, while the media world wove through canapé servers at the upfronts, and everyone had an opinion about the return of Will and Grace, the Google I/O 2017 event unveiled a completely new way of search. No, really, don’t yawn, because this innovation could (and should) change how the media world thinks and plans.
The I/O event is a must watch for the media world. It’s an event that is less about devices and more about utility – and this year the launch of Google Lens was, in my mind, the biggest news.
Imagine a world in which your phone’s camera replaces the text box on the Google search engine. Well, we’re nearly there. Here’s how Google Lens works: take a picture of a beautiful flower. Launched inside Google Assistant or the Google Photo library, Google’s image recognition cross-references what it sees with Google Search and the company’s other services, and in a text box on the photo, will tell you the species of the flower. Take a picture of a restaurant storefront – Google Lens will give you the most recent reviews.