Improving your team’s skills is a critical task, but it slides down the list of priorities for two reasons: one, it’s hard to know which skill set is the most important to address, and two, training effectiveness is spotty at best.
We’ve been training strategic skills for over twenty years and here’s our secret to programs that work: be practical. Simply put:
We don’t launch and leave
We sweat the set up and the follow-up to ensure the program is working.
We’re big fans of a toolbox of techniques. They’re portable, easy and replicable.
We always train on real work, not cases. It’s the only way to ensure that training will be applied.
We build custom programs, like training your strategic planning framework or inspiring a team to think about digital first ideas. We also have training that addresses common challenges across marketing and advertising.