Brilliant strategy.
Every brand needs it.
Every agency’s future
depends on it.

It’s a necessity.

 
 
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We’re Agents of Necessity. Communication strategy is our lifeblood.

Communication strategy is at the centre of reinvention across marketing and advertising.

That’s our opinion – and with senior strategists who have worked on nearly every category, across over 25 global markets, studying countless consumer groups – it’s an opinion informed not only by evidence, but by a clear view of where brands and agencies need to move next.

Dive into our products and services, meet our team. We’ve got lots of thinking for you to enjoy, but in the spirit of a new year, and the changes it will bring, we’d like to feature our latest research service, Futurlens.


Futurelens™

Future-proof your brand’s digital experience.

The pressure on brands to provide a seamless, intuitive experience online has never been so intense.

Wave after wave of tech innovation challenges even the most prescient of marketers. What technology is really important? What can make the most relevant and motivating brand experience?


Introducing Futurlens™ – seeing through the eyes of your customers.

With Futurlens, we put your brand’s digital experience in the hands of its most tech-forward customers, who will help you create the best experience of the future.

Here’s how it works: choose up to three experience “lenses” – these are the big innovations impacting brand experience. It could be visual search, voice assistants, AR, or ad blocking just to name a few. We hand pick a panel of the most tech-forward prospects and they audit your brand with those lenses as the filter.


We use both organic and prompted brand audits to get to:

1. The Three Mandatories: Three clear bold actions that will transform the brand experience.

2. Low Hanging Fruit: Quick and simple fixes to get to change faster.

3. Brand Experience Wireframe: A current and future state of your brand experience in visual form.

CLEAR, ACTIONABLE INSIGHT.


WANT TO KNOW MORE? THE FIRST STEP IS A QUICK PHONE CALL – A FIVE QUESTION DIAGNOSTIC THAT HELPS US UNDERSTAND HOW BEST WE CAN HELP YOU. GIVE US A SHOUT BELOW.

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