Strategy
Services
Knowing what your customers are thinking is vitally important – taking action is just as important.
That’s where our strategy services are so important and that’s why we connect the two core capabilities. We’re passionate about finding the insight that will answer the question why – but we live for seeing that insight launch a new product to market, win a new client, lead to a great piece of creative.
Our team spans brand strategy, communication strategy, digital and media strategy, and our services include:
GO-TO-MARKET
PLANNING
What it does for your business: New business models, like D2C, create customer experiences in which the product, the shopping experience, and the communications are indistinguishable. That’s why it’s critical to embed communication strategy into every go-to-market plan from the start, to ensure the most successful customer experience.
Our approach: There are many tools in our toolbox to ensure we build great communication strategy for go-to-market plans. Our approaches include market sizing, concept testing, UX/UI optimization, and media tests to ensure your plan is truly market ready.
COMMUNICATION
PLANNING
What it does for your business: The world is full of advertising. Your customers have truly seen it all. That’s why it’s critical that your communication strategy be carefully crafted to be worthy of your customers’ attention.
Our approach: Our communication plans have two critical differences. First, your plan is crafted to create a place for your brand in the hearts and minds of your customers. Second, we create an experience that’s joined up, from search patterns to social likes to pre-roll.