Insight
Services
The voice of your customer can be a powerful tool – but only if it’s put into action. Our solution is simple: join up senior communications strategy coupled with superb research skills to solve for big briefs.
Our team’s depth of experience means that recommendations don’t fall flat. They’re actionable and practical because of our ability to navigate large organizations and to cut through process.
Our insight services are customized to every client’s need. Some of our services are:
Voice of
customer
What it does for your business: Voice of customer (VOC) work is one of the most enduring investments that you can make to grow your business. It can be as simple as a check-in to understand how your customers are feeling, but it can also be applied to a wide variety of business opportunities, from product development to new revenue streams to due diligence.
Our approach: Voice of customer work is at the heart of everything we do. Our big advantage is that we frame VOC within a purpose and point it at a specific business challenge. Our experience is wide, from B2C to B2B, across categories, generations, geographies.
Market
research
What it does for your business: Understanding the size of market opportunity, or demand, is the foundation of every business plan. That’s why it’s so important to test your assumptions about who your highest potential customer is and the size of the prize, in the wider market where competition is always fierce.
Our approach: Our senior experience across categories is valuable here, as we’ll always start with a clear definition of benefit, highest potential customer, and TAM/TAP. Our team is extremely experienced in both traditional methods of market sizing and market research, but also in being resourceful when conventional data sources are lacking.
Data
creation
What it does for your business: We’re swimming in data – just not always the right kind of data for the purpose. Whether it’s investing in a piece of thought leadership for your brand, or a conversion test, data creation directs quantitative research at the gaps in what you already know.
Our approach: There are two ways we approach data creation differently. First, we build on the data set you already have, isolate what’s important, and link primary research up with your knowledge base. Second, we structure the data set so we can compare, particularly with customer segments, to get to insights that go beyond the brief.