CHANGEMAKERS: EMERGING POWERFUL AUDIENCES
Growth needs more creativity than ever, which is why we think these groups of people are key to uncovering opportunity. Our custom panels are built for insight and co-creation.
MENOMORPHOSIS
Menopause is finally being normalized as a transformational moment for women – particularly culturally. The problem is that the brand world hasn’t caught up to the opportunity – the major moment in women’s lives where all their brand preferences, and their mighty buying power, changes. Our custom panel of passionate perimenopausal and menopausal are ready to set this right.
ALPHA ACTIVISTS
Youth marketing has never been so fraught – but when you look at what this younger cohort is facing down, their high and vocal standards make sense. We don’t panel this group – we engage with them on a peer basis to gain their perspective and a clear read on what could make or sink a brand’s future growth.
X AT THE CROSSROADS
Gen X is the ultimate sandwich generation – squeezed between two massive population booms and emerging from raising their family and caring for their parents. They’re experiencing a big transfer of wealth in declining economic times, but their natural resilience, skepticism, and hyperindependence is balanced by tech literacy and true loyalty. Ignore this group at your peril – win them and they are the ultimate brand fan.