INSIGHT agent: Human agency powered by AI

SYNTHETIC AUDIENCES AND FOCUS GROUPS

The speed of synthetic research is deeply appealing to many marketers – but fast inaccurate reads can lead to risk. We know how these are built – and how to ensure that they combine both speed and accuracy. We do PMO, QC, validation, and can kick a synthetic focus group until it cries. If it could cry, which is doesn’t. Most importantly we ensure the solution works for the need.

CHANGEMAKER PANELS

Growth in today’s mature consumer economy is tepid at best, and brand trust is at some of its lowest levels ever. We think brands need to think differently about growth – and that means prioritizing the consumer groups where risk and opportunity are higher. We’ve identified these groups as Changemakers – where brand switching is more at risk, and brand fans are the reward if marketers get it right.

SPEAKING TO REAL PEOPLE TO SOLVE REAL PROBLEMS

The best data and synthetic research in the world don’t always get to the nuance – or reveal what isn’t being said. We’re dyed-in-the-wool qual veterans in every technique you could imagine. Want to solve for a tricky stakeholder problem? Want to understand the power of community? Want to speak to a group that has no time for surveys and who is too small to model? We do it all.