Melvin has a knack for using marketing and technology in concert and has been doing so in the marketing, communications, and technology industries for 20 plus years. With a balance of agency, start-up and advisory experience, Melvin has developed digital best practices, created mobile and social first strategies, won new business, and built high performing digital creative, media, and product solutions. 

Most recently, he ran strategy and research for IPG’s global media think-tank, IPG Media Lab and led the team to successful research and mobile initiatives with YUME, Yahoo, and Google. Melvin is also a consultant and advisor, on global emerging media and technology, IOT; as well as the founder of Solve Innovation Group and the Plural Accelerator.

Hub: New York

Organizational Change Digital Strategy
Digital Innovation