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NATIRA MCDERMOTT

Lead

Natira is a sought-after communication coach and new business consultant. As a coach, Natira's unique strength is that she reads and brings out each speaker's personal style – so they are comfortable and compelling in selling their ideas. (Her clients say she has "jedi methods" and "super powers" for making them better.) As a new business consultant, Natira provides an expert perspective on agencies' business development strategy. (Her clients call her a "new business ninja" and a "valuable asset to any CEO".)

An ad agency veteran, Natira spent 17+ years leading hundreds of pitches and coaching dozens of executive pitch teams. Most recently with Initiative and IPG Mediabrands, she led over $500 million in winning pitches including Ameriprise Financial, Simmons/Serta, Hasbro, SpinMaster, and Madison Square Garden. Natira’s background and approach make her a valuable asset to growth, talent development and excellence in pitching.

Hub: New York

Presentation Performance
Business Development