SARAH IVEY

CEO, Founder

Sarah founded the agency in 2016 with the simple idea that great strategy, inspired by a real understanding of what the customer wants, was the only way forward into great work—great products, strong teams, winning pitches, killer creative.

Sarah is an advisor of the company, having steered the company through its initial growth phase. Agents of Necessity’s recent projects include DTC Go-to-market plans, getting companies ready to IPO, due diligence projects, and product launch B2B research.

Sarah’s strategic work spans nearly all categories, countless brands, 50+ countries, and many top advertisers. Sarah is a regular contributor to industry publications and peer communities, an active mentor, and is a proud and somewhat nerdy tour guide for CES.

Hub: Toronto

Communications
Strategy
Product Development
Consumer Insight