Ad Week NY 2018: Living in Uncertain Times.

The mood at Advertising Week New York this year was a little uncertain - and it’s coming from every corner of the industry.

The consultancies aren’t as upfront as they were last year, the influencers less buoyant and the data and tech people are more interested in asking questions than answering them.

One moment, however, stands out for me.

Read More
ThinkingSarah IveyComment
The next generation of search will change, well, everything.

Last week, while the media world wove through canapé servers at the upfronts, and everyone had an opinion about the return of Will and Grace, the Google I/O 2017 event unveiled a completely new way of search. No, really, don’t yawn, because this innovation could (and should) change how the media world thinks and plans. 

Read More
Sarah Ivey
The fine art of detachment.

It’s been two years since I left the big agency world and started on my journey into entrepreneurship. I’ve realized now that I’ve learned more in the last two years than in the last decade of my career. Has it been fun?

Read More
ThinkingSarah Ivey
Agency, disrupt thyself!

If CES is about getting your head around the latest technology, and Cannes is about the awards and the parties, Ad Week New York is about hustle: the unapologetic sales pitch from agencies, advertisers, platforms and technology.

Read More
ThinkingSarah Ivey
The next generation of search will change, well, everything.

Last week, while the media world wove through canapé servers at the upfronts, and everyone had an opinion about the return of Will and Grace, the Google I/O 2017 event unveiled a completely new way of search. No, really, don’t yawn, because this innovation could (and should) change how the media world thinks and plans.

Read More