At Advertising Week New York this year, I had the pleasure of hearing Rita Ferro, President of Disney sales, and Kristy Argyilan, President of Target’s media agency Rondel, speak to what went behind their historic deal to partner over first party data, during their keynote presentation.
Read MoreThe business of advertising. That’s what Advertising Week New York is really about. It’s about the core issues that drive marketers’ advertising decisions. It’s about the macro forces that drive industry growth. It’s about the business model of the agency and its key components – operations, talent, technology.
Read MoreThis summer, I had the most amazing experience. I was asked to mentor a group of very smart strategists in a series of workshops. Now, at this point in my career the workshops I’ve run number in the hundreds, but this was a unique experience — where I got to “workshop the workshoppers.”
Read MoreLast week saw the unveiling of a study by the ANA, that polled 119 marketers tracking their level of trust in their agencies. The biggest finding is that the number of advertisers who claimed their trust has declined has doubled, from 13% to 28%.
Read MoreFor many attendees, CES is focused on the stuff – the devices, the gadgets, the demos. However, the real holy grail for many marketers is to understand how technology can lead to breakthroughs in user experience.
Read MoreOne of my friends has a superstition that what happens in the first moments of the new year is a premonition of kind of year that you’re going to have. No, I know it’s a superstition, but here’s what happened to me in the early moments of January 2019: some merry prankster in my family set my phone to play Sam Roberts “We’re All in this Together” at 6 a.m. Never mind. They did me a favour and gave me a theme song for 2019.
Read MoreAh, CES. The gadgets, the parties, the tech statements, the endless miles of booths. Will we see the next big breakthrough in technology this year? If the previous two or three years are anything to go by, really unlikely. What we will see is expansion and refinement of existing trends. We’ll see IOT, smart home, biometrics, self-driving cars. We’ll see AI sprinkled over everything like sriracha sauce. Alexa and Siri as far as the eye can see. And bots. Oh, the bots.
Read MoreWhen I ran a global study on the millennial generation in 2014, one of the biggest findings was that this generation learned the hard way to value skills over job title. The reality was the careers they were training for didn’t exist by the time they left school.
Read MoreHere’s the irony: media usage has never been higher. People now spend a whopping 11 hours with media every single day. Advertising should work, at least with those numbers, right? But it doesn’t.
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