When I ran a global study on the millennial generation in 2014, one of the biggest findings was that this generation learned the hard way to value skills over job title. The reality was the careers they were training for didn’t exist by the time they left school.
Read MoreThe mood at Advertising Week New York this year was a little uncertain - and it’s coming from every corner of the industry.
The consultancies aren’t as upfront as they were last year, the influencers less buoyant and the data and tech people are more interested in asking questions than answering them.
One moment, however, stands out for me.
Read MoreHere’s the irony: media usage has never been higher. People now spend a whopping 11 hours with media every single day. Advertising should work, at least with those numbers, right? But it doesn’t.
Read MoreLast week, while the media world wove through canapé servers at the upfronts, and everyone had an opinion about the return of Will and Grace, the Google I/O 2017 event unveiled a completely new way of search. No, really, don’t yawn, because this innovation could (and should) change how the media world thinks and plans.
Read MoreIt’s been two years since I left the big agency world and started on my journey into entrepreneurship. I’ve realized now that I’ve learned more in the last two years than in the last decade of my career. Has it been fun?
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