Just keeping up with the daily changes in our industry is a daunting task. What's even more challenging are the implications, and how to get on top of what's next. Our thinking and opinion pieces are focused on just that - original perspectives on what's truly different and where the next breakthrough will come. Please read, share, comment, challenge us.
CES, like everything else, looks very different this year compared to the last three I’ve acted as a tour guide for. It’s entirely virtual, experiences are in a home office, demos are virtually impossible, and I feel like I’ve been trapped in corporate presentations all day. Oh wait, I have.
The nights are getting longer, and as we face down another winter of restrictions, a question that’s bubbling at the back of our minds is, “How are we going to get through this?”
Media executives weigh in on the implications of P&G’s groundbreaking direct deals with television networks - is it the death knell for media agencies?
Canada’s federal and provincial governments are cautiously reopening economies as COVID-19 cases decline and the population recovers, with consumers only just now signalling their readiness to start venturing back out into the world. Commentary from Sarah Ivey, featured in Media In Canada, June 19, 2020.
Whether you’re an advocate of generational marketing or not, what’s inarguable is that the one thing that sets generations apart is their digital nativity. As part of our post-CES read on consumer interest in innovations, we partnered with consumer insights platform Perksy to get an in-the-moment read of which innovations appeal most to Generation Z and Millennials.
